DiscoverSelling Real Estate with Kelly Cook198: The 8x8 Rule: How Top Agents Build a Real Estate Database That Actually Produces Deals
198: The 8x8 Rule: How Top Agents Build a Real Estate Database That Actually Produces Deals

198: The 8x8 Rule: How Top Agents Build a Real Estate Database That Actually Produces Deals

Update: 2025-12-02
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In this episode of Selling Real Estate with Kelly Cook, Kelly breaks down the 8x8 qualification strategy and shows you how to build a real estate database that actually generates business instead of just collecting names. You’ll learn how to qualify leads the right way, segment your contacts using the 80/20 rule, and use a mix of direct mail, phone calls, texts, and email to convert new contacts into long-term relationships. If you want to stop chasing low-hanging fruit and start building a predictable pipeline for 2026 and beyond, this episode gives you a simple, proven framework to follow.


Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

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198: The 8x8 Rule: How Top Agents Build a Real Estate Database That Actually Produces Deals

198: The 8x8 Rule: How Top Agents Build a Real Estate Database That Actually Produces Deals

Kelly Cook