DiscoverA Matter of Time1978: The ‘Dark Lord’ rises
1978: The ‘Dark Lord’ rises

1978: The ‘Dark Lord’ rises

Update: 2024-05-17
Share

Description

Season 3: The TAG Heuer Monaco | Turn the clocks back to 1974. The Monaco wasn’t performing very well commercially. In fact, it disappeared from the catalog entirely. But then in 1978, a black-coated Monaco reference came to light, becoming a collector’s favorite and one of the rarest Monaco watches ever. This is the story of Reference 74033 N, or as collectors like to call it, the ‘Dark Lord’.


 


Image: Heuer Monaco, Reference 74033 N


 


Show notes:


0:31 A dark time for the Monaco


0:53 Changing direction with the new Silverstone


1:24 The Monaco disappears from the catalog  


1:43 The quartz crisis


2:05 The success of black-coated cases


2:30 A Monaco mystery   


3:08 Back in black  


4:16 One of the most sought-after vintage Heuers


4:48 What makes the ‘Dark Lord’ special


5:34 An unbelievably rare timepiece


6:16 The legacy of the watch


6:31 Inspiring the future

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

1978: The ‘Dark Lord’ rises

1978: The ‘Dark Lord’ rises

TAG Heuer