1978: The ‘Dark Lord’ rises
Description
Season 3: The TAG Heuer Monaco | Turn the clocks back to 1974. The Monaco wasn’t performing very well commercially. In fact, it disappeared from the catalog entirely. But then in 1978, a black-coated Monaco reference came to light, becoming a collector’s favorite and one of the rarest Monaco watches ever. This is the story of Reference 74033 N, or as collectors like to call it, the ‘Dark Lord’.
Image: Heuer Monaco, Reference 74033 N
Show notes:
0:31 A dark time for the Monaco
0:53 Changing direction with the new Silverstone
1:24 The Monaco disappears from the catalog
1:43 The quartz crisis
2:05 The success of black-coated cases
2:30 A Monaco mystery
3:08 Back in black
4:16 One of the most sought-after vintage Heuers
4:48 What makes the ‘Dark Lord’ special
5:34 An unbelievably rare timepiece
6:16 The legacy of the watch
6:31 Inspiring the future