1985 - 1990s: The return of the Carrera
Update: 2023-03-22
Description
Season 1: The TAG Heuer Carrera |
In this episode, we travel back to a challenging time for the company, which led to the departure of Jack Heuer from the family business. And the creation of TAG Heuer. A decade later, the strong desire to strengthen the brand identity was finalized by the return of both the Carrera and Jack in 1996 at the Monza Grand Prix.
Image: TAG Heuer Carrera, Reference CS3110
Show notes:
0:29 Arrival of quartz watches puts pressure for Swiss watchmakers
1:14 Financial pressures and departure of Jack Heuer from the company
2:13 The birth of TAG Heuer
3:16 Monza Grand Prix 1996: the return of the Carrera
3:40 2447 Carrera makeover
4:29 1996: Jack Heuer returns
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