1997: The Monaco reborn
Update: 2024-05-17
Description
Season 3: The TAG Heuer Monaco | In this episode, we explore the relaunch of the Monaco in 1997, its rise in popularity and its lasting impact on the brand.
Image: TAG Heuer Monaco, Reference CS2110
Show notes:
0:48 The 1980s
1:28 Revisiting the Heuer heritage
2:13 A different approach to the Monaco
3:47 The Monaco for a modern era
4:23 A commercial success
6:00 A bright future
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