#199: The Psychology of Sales: What Lawyers Need To Know
Update: 2025-04-29
Description
Do you know why people buy any product or service (including your legal services)? Psychology. We narrow down, make initial gut decisions and convince ourselves through emotions. Feelings (not rational thinking). Yes, we use rational decision-making later in the game - but that comes last. This is why it's important to understand the psychology of sales. Join me to learn about 3 sales psychology principles, and how to utilize them in your marketing, networking, and selling of legal services (ethically and effectively). This is not about manipulation. It’s about meeting people where they are.
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