Data is the new competitive edge.

Neil sits down with Courtney from Nimble Gravity to break down how AI, privacy changes, and Google Analytics 4 are redefining how brands track, measure, and grow online.

They discuss what every e-commerce business needs to know to stay profitable in a world where targeting is fading, automation is rising, and smarter analytics now drive the biggest wins.

In This Episode, We Cover:
✅ How GA4 changes data tracking for every online business
✅ The truth about AI-driven analytics and automated insights
✅ Why clean data matters more than ever in 2025
✅ How to identify your most profitable customers using web data
✅ The death of hyper-targeting and what’s replacing it
✅ The rise of modeled data and how it impacts marketing accuracy
✅ What globalization means for digital teams and collaboration

📍 Chapters
[00:01:00 ] Courtney’s Journey from Fashion to Fortune 150
[00:03:30 ] Lessons in Scaling Analytics for E-Commerce
[00:06:30 ] The Evolution of Data-Driven Marketing
[00:09:00 ] Tools That Are Changing How We Analyze Data
[00:11:00 ] How GA4 Impacts Your Website Tracking
[00:13:00 ] Privacy Rules and the End of Hyper-Targeting
[00:15:00 ] How AI Tools Are Simplifying Data Analysis
[00:18:00 ] Will AI Replace Data Analysts?
[00:20:00 ] Building and Leading Global Analytics Teams
[00:22:00 ] The Next Wave of AI in Marketing Creativity

Follow Courtney and Nimble Gravity:
🌐 Website: https://nimblegravity.com
🔗 LinkedIn: https://www.linkedin.com/company/nimblegravity

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

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