Why would someone spend $200 dollars on a shoe? In this pilot episode of Young, Scrappy, and Hungry, Michelle discusses the power of storytelling and how some of the biggest brands we know are so good at selling dreams. She explains how building not only a great product but also one that people can relate to enables companies to stand out among the crowd.

For a full transcript of this episode, visit https://typedream.com/blog/ysh-0