2. What is changing in the world of advertising?

Update: 2021-02-15

Description

It wouldn’t be absurd to think a global pandemic would hit the ad industry. But predictions of 15 or 20% decline turned out to be pessimistic: This Year Next Year, by Brian Wieser, Global President of Business Intelligence at Group M, finds that advertising will end up at declining by “only” 5.8% on an underlying basis in 2020 (excluding-U.S. political advertising). So what HAS the impact of COVID-19 been on media budgets and allocations? Is EVERYONE using digital ads, and how should platforms build better advertising products? And can we reasonably predict what will happen next?

Hosted on Acast. See acast.com/privacy for more information.

Comments

In Channel

18. What will the future insights organisation look like?

2022-04-2529:29

17. How can brands get sustainability in advertising right?

2022-03-2527:01

16. Can we make the media industry more inclusive?

2022-03-0733:05

15. Was advertising better in the past?

2021-12-1326:12

14. What can we learn from Shell’s purpose journey?

2021-10-1820:53

13. Why is Mercado Libre such a good place to advertise?

2021-10-0423:37

12. How does Walmart connect digital and physical retail experiences?

2021-09-0619:23

11. Why should advertisers embrace in-content advertising?

2021-08-2324:02

10. How do you launch a sustainable brand?

2021-07-0516:47

9. How can sponsored entertainment support brand purpose?

2021-06-1423:45

8. How will African brands thrive?

2021-06-0218:35

7. How does Unilever approach sustainable innovation?

2021-05-1723:25

6. What’s next for retail?

2021-05-0323:56

5. How does a global agency stay agile?

2021-03-2921:40