5. How does a global agency stay agile?

Update: 2021-03-29

Description

Essence is perhaps the original ‘digital-first’ media organisation – but how does it evolve with changing needs? CEO Kyoko Matsushita explains how the global business stays nimble, their shift towards measurement, and how they bring together media, creativity and analytics. She also tells Jane and Seth about what advertising can learn from gaming, what the world can learn from Asia, and how the industry is approaching gender balance and sustainability.

Hosted by Jane Ostler and Seth Rogin.

Read more on Media Reactions.

Hosted on Acast. See acast.com/privacy for more information.

Comments

In Channel

18. What will the future insights organisation look like?

2022-04-2529:29

17. How can brands get sustainability in advertising right?

2022-03-2527:01

16. Can we make the media industry more inclusive?

2022-03-0733:05

15. Was advertising better in the past?

2021-12-1326:12

14. What can we learn from Shell’s purpose journey?

2021-10-1820:53

13. Why is Mercado Libre such a good place to advertise?

2021-10-0423:37

12. How does Walmart connect digital and physical retail experiences?

2021-09-0619:23

11. Why should advertisers embrace in-content advertising?

2021-08-2324:02

10. How do you launch a sustainable brand?

2021-07-0516:47

9. How can sponsored entertainment support brand purpose?

2021-06-1423:45

8. How will African brands thrive?

2021-06-0218:35