2.74 How to Set Effective Company Goals
Description
As we move into a new year, it's time to reflect on goals, priorities, and business direction. In this episode, Karen Kirton walks through a practical approach to company-wide goal setting—beyond just financial targets. Using simple frameworks, she explains how to create measurable objectives across four business pillars and how to ensure these goals drive engagement and performance across your team.
In today’s episode, you will learn:
- Why setting company goals matters – How clear, achievable goals improve motivation, commitment, and well-being.
- A simple 4-pillar framework – How to set objectives across Financial, Operations, Customers, and People areas.
- The SMART method in action – How to make goals Specific, Measurable, Achievable, Relevant, and Time-bound.
- How to cascade goals across your team – Align company objectives with individual roles and responsibilities.
- Why ownership and review are critical – Tips for assigning goal accountability and tracking progress throughout the year.
- Helpful goal-setting models – Suggestions for further reading: Balanced Scorecard, EOS (Entrepreneurial Operating System), and OKRs (Objectives & Key Results).
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