DiscoverInside Seaweed#20: Sway with Julia Marsh - How a design led company is making bioplastic from seaweed, what will drive adoption, understanding the supply chain, the flow of information and biological circularity.
#20: Sway with Julia Marsh - How a design led company is making bioplastic from seaweed, what will drive adoption, understanding the supply chain, the flow of information and biological circularity.

#20: Sway with Julia Marsh - How a design led company is making bioplastic from seaweed, what will drive adoption, understanding the supply chain, the flow of information and biological circularity.

Update: 2023-10-20
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Californian designer Julia Marsh is the CEO and co-founder of Sway, a venture-backed materials company which produces compostable packaging made from seaweed. Julia's work is inspired by a lifelong affection for the ocean, and the belief that designers must take part in solving the planet’s greatest challenges. Sway is on a mission to replenish the planet by supporting healthy ocean ecosystems, eliminating plastic waste, and creating a more inclusive climate movement.

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Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time.Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

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[1:05 ] Tom Ford Plastic Innovation Prize.

[7:55 ] Supply chain: sourcing ingredients and seaweed species.

[14:00 ] The price of raw seaweed biomass and materials.

[15:20 ] Using non-food grade biomass and benefits for farmers.

[17:00 ] Current and future challenges in supplying seaweed biomass and materials.

[20:40 ] Thoughts around the flow of information within the industry.

[24:50 ] Opportunities and untapped potential for entrepreneurs.

[28:35 ] Considering the holistic value of seaweed in developing subsidies and policies.

[31:35 ] Design as key factor behind Sway's success.

[32:40 ] Imagining a positive and exiting future and how this could be communicated.

[35:00 ] How those who are closest to the problem are closest to the solution.

[36:25 ] What will drive B2B customers to adopt bioplastic in future.

[42:05 ] Competitors and competitive advantage of seaweed-based bioplastic.

[43:40 ] Biological circularity and how it can be applied to seaweed and bioplastic.

[46:35 ] Partnering with small-scale seaweed farmers.*

Useful Links:Julia Marsh: ⁠LinkedIn⁠Sway: ⁠Website⁠, ⁠LinkedIn⁠, Facebook, Twitter, Instagram

Tom Ford Plastic Innovation Prize

Macro Oceans: website

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Get in touch on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, or by emailing me directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!

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#20: Sway with Julia Marsh - How a design led company is making bioplastic from seaweed, what will drive adoption, understanding the supply chain, the flow of information and biological circularity.

#20: Sway with Julia Marsh - How a design led company is making bioplastic from seaweed, what will drive adoption, understanding the supply chain, the flow of information and biological circularity.

Fed DeGobbi