#27: Doctor Seaweed with Dr Craig Rose – Seaweed nutraceuticals, how to develop a dietary supplement product, from understanding market trends to manufacturing, sales and compliance with regulatory requirements.
Update: 2024-06-17
Description
Dr Craig Rose PhD is a marine biologist and the Founder and CEO of Seaweed & Co., the company behind his Doctor Seaweed range of award-winning nutritional supplements. Dr Craig has a degree in Marine Biology, a master’s in Marine Technology and a PhD in Marine Science. Dr Craig started the company in 2015 after working for many years with seaweed on commercial and research projects for various applications - from biofuels to food and nutrition and identified a huge opportunity and need for seaweed.
Check out Inside Seaweed Newsletter! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to insideseaweed.com
Timestamps:
00:00:00 - Intro
00:00:48 - Focus on Nutraceuticals
00:01:05 - Importance of Personal Brand: Doctor Seaweed
00:03:27 - Launching Doctor Seaweed Supplements
00:03:43 - Reintroducing Seaweed into Modern Diets
00:05:12 - Iodine Deficiency in Modern Diets
00:06:43 - Symptoms of Iodine Deficiency
00:08:04 - Importance of Iodine for Both Genders
00:09:12 - Customer Needs and Product Benefits
00:11:25 - Natural vs. Synthetic Nutrients
00:13:38 - Unexpected Customer Benefits
00:15:17 - Research and Customer Feedback
00:16:13 - Weight Management Benefits
00:17:07 - Target Audience and Customer Persona
00:18:08 - Transition from B2B to B2C
00:19:06 - Challenges in B2C Model
00:20:13 - Validating Product Demand
00:21:34 - Choosing Capsule Format
00:22:36 - Capsule Size and Seaweed Content
00:23:52 - Exploring New Product Formats
00:25:00 - Sponsored Ad: Alvan Blanch
00:25:53 - Market Trends in Wellness and Nutrition
00:27:56 - Leveraging Sustainability in Branding
00:29:29 - Harvesting and Manufacturing Process
00:31:55 - Sales Channels: Direct and Retail
00:33:08 - Approaching Distributors
00:35:31 - Brand and Market Maturity
00:37:25 - Health Benefits of Seaweed
00:39:56 - Promising Areas of Research
00:40:56 - Focus on Specific Seaweed Species
00:41:28 - Lessons Learned and Future Focus
00:43:27 - Saying No to Opportunities
00:44:05 - Regulatory Requirements for Health Claims
00:45:17 - Testing for Contaminants
00:46:34 - Importance of Trust and Credibility
00:47:10 - Final Thoughts and Industry Growth
00:48:08 - Where to Find Dr. Seaweed Products
00:48:36 - Recommended Resources and Events
Useful Links:
Dr Craig Rose on LinkedIn.
Doctor Seaweed: Website, Instagram, Facebook and Twitter.
Sponsors and Partners:
Alvan Blanch: Website, Facebook, Twitter, Instagram and LinkedIn
Seagriculture Conference: Website and LinkedIn
Get in touch Inside Seaweed's host Fed DeGobbi on LinkedIn, Twitter, Instagram or by emailing him directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!
Check out Inside Seaweed Newsletter! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to insideseaweed.com
Timestamps:
00:00:00 - Intro
00:00:48 - Focus on Nutraceuticals
00:01:05 - Importance of Personal Brand: Doctor Seaweed
00:03:27 - Launching Doctor Seaweed Supplements
00:03:43 - Reintroducing Seaweed into Modern Diets
00:05:12 - Iodine Deficiency in Modern Diets
00:06:43 - Symptoms of Iodine Deficiency
00:08:04 - Importance of Iodine for Both Genders
00:09:12 - Customer Needs and Product Benefits
00:11:25 - Natural vs. Synthetic Nutrients
00:13:38 - Unexpected Customer Benefits
00:15:17 - Research and Customer Feedback
00:16:13 - Weight Management Benefits
00:17:07 - Target Audience and Customer Persona
00:18:08 - Transition from B2B to B2C
00:19:06 - Challenges in B2C Model
00:20:13 - Validating Product Demand
00:21:34 - Choosing Capsule Format
00:22:36 - Capsule Size and Seaweed Content
00:23:52 - Exploring New Product Formats
00:25:00 - Sponsored Ad: Alvan Blanch
00:25:53 - Market Trends in Wellness and Nutrition
00:27:56 - Leveraging Sustainability in Branding
00:29:29 - Harvesting and Manufacturing Process
00:31:55 - Sales Channels: Direct and Retail
00:33:08 - Approaching Distributors
00:35:31 - Brand and Market Maturity
00:37:25 - Health Benefits of Seaweed
00:39:56 - Promising Areas of Research
00:40:56 - Focus on Specific Seaweed Species
00:41:28 - Lessons Learned and Future Focus
00:43:27 - Saying No to Opportunities
00:44:05 - Regulatory Requirements for Health Claims
00:45:17 - Testing for Contaminants
00:46:34 - Importance of Trust and Credibility
00:47:10 - Final Thoughts and Industry Growth
00:48:08 - Where to Find Dr. Seaweed Products
00:48:36 - Recommended Resources and Events
Useful Links:
Dr Craig Rose on LinkedIn.
Doctor Seaweed: Website, Instagram, Facebook and Twitter.
Sponsors and Partners:
Alvan Blanch: Website, Facebook, Twitter, Instagram and LinkedIn
Seagriculture Conference: Website and LinkedIn
Get in touch Inside Seaweed's host Fed DeGobbi on LinkedIn, Twitter, Instagram or by emailing him directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!
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