QUESTIONS

1:37 - What has been your biggest challenge in growing your business online and how did you overcome it?

2:32 - How do you stay motivated and inspired in the face of setbacks?

3:28 - What is a breakthrough moment that significantly changed your business trajectory?

4:13 - How do you balance your personal branding with company branding in your marketing strategy?

5:05 - I'm struggling with creating viral content that resonates with my audience. What is your secret?

5:34 - How do you leverage influencer marketing to boost your own brands' visibility?

6:05 - What strategies have you found most effective for scaling your ad spend profitably on social media?

6:51 - What's the best way that you identify and capitalize on emerging trends in digital marketing?

7:54 - How much do you pay attention to data analytics and how does it play a role in your decision-making in your business?

8:45 - Can you share a story about a successful collaboration you've had with a celebrity or influencer?

9:21 - What is the best way to establish trust in your brand?

9:55 - I'm building my first sales funnel. What are the key elements of a successful sales funnel in your experience?

10:43 - We're struggling to keep customers. How do you approach customer retention and loyalty in your brand and business?

11:50 - I'm just getting my start in digital marketing. What is one piece of advice you would give me right now?

12:39 - How do you look at and measure ROI of all of your marketing campaigns?

12:57 - What's your approach to content creation and distribution across all of your different platforms?

13:34 - How do you manage and motivate a large team to achieve high performance?

14:39 - What do you think will be the biggest change in the next five years in the digital marketing and social media space?

15:03 - A couple of bad reviews have set our business back a lot. How do you handle negative feedback or criticism about your brand online?

16:31 - What is the most valuable lesson you learned from your worst failure?

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FULL TRANSCRIPT

0:00

Rudy, what is the most valuable lesson you learned from your worst failure?

0:04

I think probably the biggest lesson, which is kind of ironic is I'm struggling with creating viral content that resonates with my audience.

0:12

What is your secret?

0:13

Something I've learned from a lot of people that are very successful on socials is just like, what do you think will be the biggest change in the next five years in the digital marketing and social media space?

0:24

The next five years, biggest change will probably be, we're already ahead.

0:28

I would say we've been doing it over 18 months now.

0:31

I think it's gonna change how content's made, how content's produced the ability to create content.

0:37

I think that's gonna be the biggest change.

0:38

It's a good question too.

0:39

I think a breakthrough moment.

0:41

There's been a few in my life.

0:42

I would say one was my name's Rudy Moore, host of Living the Red Life Podcast.

0:47

And I'm here to change the way you see your life in your earpiece every single week.

0:52

If you're ready to start living the red life, ditch the blue pill.

0:55

Take the red pill, join me in wonderland and change your life.

0:59

What's up guys?

1:00

We are back for another Q and A round on the podcast.

1:03

This is where you get chance to submit questions to me.

1:06

If you have a question for a future podcast, I try and do one of these every couple of months, send it in on Instagram and while you're there, make sure you D M me and let me know what you're loving about the podcast.

1:17

And if you can leave a five star review, and I would love to send you some of my free trainings just to thank you for your time.

1:24

So let's dive into today's Q and A.

1:26

This is where I try and cover up to 20 questions in 20 minutes.

1:30

Sometimes a little less.

1:31

These are questions submitted by the audience staff and here we go.

1:35

Question time.

1:37

OK, Rudy first question, what has been your biggest challenge in growing your business online and how did you overcome it?

1:44

Yeah, I think growing a business online, there's a lot of challenges or any business in general.

1:48

I'd say the biggest challenge.

1:50

I think you go through phases in business.

1:52

So like my biggest challenge to start was like finding a good product and getting traction, selling it.

1:57

Next challenge after that was probably scaling and like logistics of scaling and operations team.

2:04

And then I think the next phase is like all the other stuff hr and finance, finance and stuff you don't think about recruitment and then you kind of figure all that out and then it's like managing big systems, multiple companies, multiple entities, lawsuits.

2:19

IRS audits, big collapses in like a partnership that's making millions people scamming you, people stealing from you.

2:27

So there's, you know, different problems or biggest problems depending on your face.

2:32

Next question, how do you stay motivated and inspired in the face of setbacks?

2:37

I, I think I'm very, it's a good question too because I'm very intrinsically motivated to do this.

2:43

And I think I have a great mindset where even when we have like a lot of big problems, like to me it's just part of the game and it's a challenge and I always see it that way.

2:51

I think I've had enough problems in my business and setbacks and failures that most people would have quit by now.

2:57

But that's one reason I'm still successful because I like a challenge and I, I, I, I just, I guess, I believe maybe I tricked myself into believing from all the books and personal development.

3:08

But I think I believe that they're all just part of what it takes to be successful and they're just challenging to make me better.

3:16

So, yeah, I think it's just that belief in myself, belief that challenges and failures are part of the process and you can always learn something from them and hopefully not repeat too many times.

3:28

Rudy, what is a breakthrough?

3:29

Moment that significantly changed your business trajectory.

3:33

I think a breakthrough moment.

3:35

There's been a few in my life, I would say one was,, when I really got one product that I could scale with ads in a funnel and it helped me scale to millions and build my first million dollar business.

3:46

I would say another one was like learning, finding masterminds where I could actually travel to these events and meet these people.

3:54

I'd say another one.

3:55

I was like you know, partnering with big celebrities and major brands and influencers and a couple of big opportunities there.

4:02

And then I'd say my newest one is like a big TV show.

4:06

I can announce in just a couple of weeks what platform it's coming out on, but that's a big one too.

4:13

How do you balance your personal branding with company branding in your marketing strategy?

4:18

Yeah, personal brand versus company brand.

4:20

Good question.

4:22

I think it's interesting because more I I lean more on personal brand now.

4:26

I think people care less about your company until you get like to a really big level like 10 X like grands, right?

4:33

But I mean, it's important to grow your person, like for me and my industry, at least like grow my personal brand first and then grow the company through it.

4:40

Whereas some people are the opposite, right?

4:42

E-commerce brands, they grow the company brand and then eventually the founder wants to be famous and talk about how they grew this big company.

4:49

So cos mine's more like marketing and socials.

4:53

I I think people wanna do business more with me and then the brand grows behind it.

4:57

So I, I prioritize me, Rudy, I'm struggling with creating viral content that resonates with my audience.

5:05

What is your secret?

5:06

So with viral content, we have a couple of people full, not full time, but like every day they do a few hours where they're literally researching viral content and coming up with concepts similar for me.

5:17

So part of it is research and looking at trends and then something I've learned from a lot of people that are very successful on socials is just like consistency, right?

5:27

Do 100 posts that do you think you have chances of goin