DiscoverA Matter of Time2008 - 2012: Break into luxury…
2008 - 2012: Break into luxury…

2008 - 2012: Break into luxury…

Update: 2023-03-22
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Season 1: The TAG Heuer Carrera |


Discover TAG Heuer’s journey from an accessible watchmaker in the 1990s to a high-end brand under LVMH in the early 2000s. At the center stood the Carrera and the Monaco V4 - TAG Heuer’s pillars of innovation and luxury. 


 


Image: TAG Heuer Carrera, Reference CAR2C10.FC6323


 


Show notes:


0:35 Late-2000s: Carrera as the foundation for new technologies 


1:15 From accessible to luxury with LVMH     


1:41 Monaco V4 and new Carrera watches 


2:35 High frequency chronograph  


3:07 Unique magnetic pinions   


4:15 Carerra: the archetypal chronograph  


 

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2008 - 2012: Break into luxury…

2008 - 2012: Break into luxury…

TAG Heuer