#201 Inside the New Brooks Hyperion Lineup: Why was the Hyperion Max Redesigned? What is DNA Flash Exactly? and How Stability is Approached in Neutral Designs
Update: 2024-07-24
Description
On this episode, Andrea is joined by long time friend of the pod, Tina Danforth, Footwear Product Line Manager for Brooks Running. They take a deep dive into Brooks's latest updates to their Hyperion line, specifically the Hyperion 2, Hyperion Max 2, and Hyperion Elite 4. Tina breaks down the specific science of their foams (DNA Flash & DNA Loft) and how they formulate them for different uses. They also take a look at the upcoming Ghost Max 2, an update to the massively popular debut.
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Chapters
- 0:00 - Intro
- 4:12 - Big updates in the Hyperion line of shoes
- 6:14 - The difference between DNA Flash & DNA Loft foams
- 8:16 - How DNA Flash has evolved
- 10:51 - Geometry & design updates on the Hyperion Max 2
- 15:30 - The new Hyperion Elite 4
- 18:33 - What's new for the Hyperion 2
- 29:52 - Building stability into the Hyperion line
- 32:14 - What's coming from Brooks in 2025
- 35:48 - How Brooks creates its foams
- 42:30 - Updates to the Ghost Max 2
- 48:04 - Brooks' approach to stability
- 52:56 - How Brooks' design philosophy has evolved over the years
- 54:40 - Wrap-up
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