This appliance repair marketing webinar goes over EVERYTHING you need to know to create an effective online marketing plan for your appliance repair company in 2018. Marlon shares everything with you, holding nothing back in this webinar. You will also find a free downloadable workbook below the webinar video to use as you follow along and get ideas to develop your 2018 internet marketing plan. Take the time to learn what Marlon is explaining and how to apply it to your appliance service business. It could make an incredible impact with increased profitability of your appliance repair business in 2018.

Watch The Webinar Replay Video Below Now:

Download Workbook For Webinar Here

In this article we’re going discuss your 2018 internet marketing plan and how you can maximize your lead flow using the latest internet marketing strategies. Now I know as an appliance repair business owner, you’re really busy and I do value that time. So let me get right into it. We’re going discuss your goals for 2018 and how many leads you need each month if you want to hit those goals. We’re now into the second quarter of 2018, and how did you do for the first quarter?

Did you hit those goals?

If not, we’re going to talk about a few things to help you hit your second quarter goals and maybe even exceed them, so that you can be on track with your goals for the rest of the year. We’re going talk about the 3 fundamentals of marketing success.

We’re going to take a step back and look at marketing 101 because sometimes, the fundamentals are what we need to get stronger. We’re going to talk about how to optimize your website for conversion in 2018 and beyond. We’re going to look at the big picture of all the online marketing channels you should be tapping into, if you want to maximize your lead flow online. And then we’re going to develop a custom action plan based on where you are right now and what you need to do to get to the next level. I know you are really busy, but I want to encourage you to read to the end because this is important. So to encourage you to stay, I want to offer you a few different bonuses.

We have an image or infographic for what we consider to be the online domination blueprint. If you want to dominate your local service area where you’re getting as much appliance repair leads as you can handle, that’s pretty much what it looks like.

Put it up on a wall or provide it to your appliance repair marketing departments if you have one, this can help you get to the next level.

It has some of the top things you need to focus on if you want to get more appliance service leads online. There may be some things on there that you’re already doing, you may learn some new things as well that you need to implement right away.

Next, we have the most commonly searched appliance repair keywords for both SEO and pay-per-click.

What are you doing for appliance repair SEO, or are you doing any type of paid advertising like Google AdWords?

You may be wondering what keywords you should be going after. We’re going to give you a list of the top keywords that you should be trying to get your website ranked for or that you want to target in your pay-per-click campaigns. If you follow everything here, and if you’re an appliance repair business owner that is serious about getting better results in 2018, then this will definitely have an impact on your business.

So who am I and why should you listen to me?

I’m the author of How to Generate a Flood of Leads, Customers and Profits for your Appliance Repair Business. My second book is How to Fill your Days with Appointments. I’m widely accepted as a premier expert in internet marketing for the appliance repair industry. I work with several appliance repair businesses across the US, and I’m a consultant speaker and trainer for online marketing agencies.

We are appliance repair marketing experts! Unlike a lot of online marketing agencies; whether it’s SEO agency or a pay-per-click advertising agency, that work with multiple clients in multiple industries, we only work with appliance repair companies. We have been doing that for the last five years. So, we do understand your appliance repair business and we do understand your customers. That’s why we’re very effective in what we do.

What are your goals for 2018?

Here’s a quote from Brian Tracy, “Success is goals. All else is commentary”.

If you’re not familiar with Brian Tracy, he’s a very popular sales coach. If you want to learn more about sales too, you could just look him up on Amazon. If we’re not setting goals, then that could be one of the reasons why we’re not getting where you want to be with our appliance service business.

Let’s talk about your appliance repair advertising goals for 2018, what is your monthly or yearly revenue target?

We do usually recommend that our clients set a yearly revenue target and then break it down on a monthly basis. That way, you can track and see where you’re going each month. You don’t want to get to November and then find out that you’re so far off from your goals, because you were not actually tracking them. At that point, it’s too late.

Now we’re in the second quarter, so it’s a good time to review how the last few months went and see if you’re on track. For some reading this it may be $50,000 while for others it could be $100,000. Some of you have larger operations and maybe you want to target $1.5 million.

Go ahead and write down what you would like to make by the end of 2018, before reading any further, don’t worry I’ll wait on you…

Now that we have your yearly goal, the next step is to divide your target revenue by 12, so that we can figure out what your monthly goals should be. And you can look at these numbers later to see if you’re on track if you don’t already know.

Alright, so once you have the monthly amount, we need to figure out how many calls you need per month to hit the targets?

And then, what is your average transaction value?

I’m going to go over an example, so that you can see how I’d actually do it for one of my clients.

Also, what is your lifetime customer value?

This is a very important number because this is going to help you figure out how much you should be spending on advertising and we’re going to discuss that a little bit more. Some of you may need to hire more technicians to hit your goals, so we’re going to go over that information as well.

Let’s take a look at an actual example here:

Revenue target of 100,000 per year (If we break that down monthly, it’s about $8,300 per month). The average transaction value I’m going to do at $150 which is probably on the lower end. You may be at $175, $200, or may be at $220 depending on your area and the type of appliances that you’re servicing. So just fill this in based on your average transaction value. And just to break that down a little bit more. When I ask my clients to figure out the average transaction value, I’d say to them, “If I sent you 10 customers right now, how many of those assuming you did get all 10 of them completed as a repair job, what would the average be?” It’s usually somewhere between at $150 to $200, unless it’s high-end appliances.

Hopefully, that helps a little to make the calculation easier. Now we need to figure out, how many calls do we need to get in to hit that number? And based on an average job value of $150, we will need to get in 56 calls per month. Divide your monthly target by your average transaction value to come up with the amount of calls you need each month.

Now what is the lifetime customer value?

You may not be tracking this, but how do you figure out a <a href="https://www.appliancerepairmarketingsecrets.com/know-appliance-repair-customers-really-wo