Search engine optimization or SEO for appliance repair businesses is still a very important part the appliance repair marketing puzzle. In fact, many of appliance service company owners see amazing increases to their bottom line revenue numbers within a short period of time after implementing effective Search Engine Optimization strategies.  In this webinar, Marlon outlines the 2018 Appliance Repair SEO formula that we are currently using to generate hundreds of leads each month for our existing clients. There is nothing sold on the webinar, the webinar is designed to educate appliance repair business owners and managers about the current SEO strategies that are working in 2018 to get your appliance repair website to rank at the top of Google and all the major search engines.

Watch The Webinar Repair Video Below:

Topics covered in the webinar:

• How to get your appliance repair website ranked in the search engines for your most profitable appliance repair keywords? Hint: You need to think beyond just “appliance repair”


• How to increase the authority of your appliance service website so that your website pages will rank higher in the search engines.


• How to get relevant links for your website?


• Why duplicate content may be hurting your rankings?


• What are the most important online directories that you should list your appliance repair business in in?


• Are bad links holding your website back, and how to get rid of them?


• What are the most important Appliance Repair Keywords that your website should be targeting?


• Can I still use fake addresses if I want to rank in the Google Maps?


• Which online review sites are the most important?
  
  … and much more.

The New 2018 Appliance Repair Search Engine Optimization Formula

Today we’re going to discuss the new 2018 formula. The SEO landscape is forever evolving, and typically, when we’re talking about SEO strategies, we’re primarily focusing on the Google search engines versus Bing and Yahoo. That includes YouTube which is also considered to be a search engine. The reason is because Google does have about 80 percent of the market share. So primarily that’s what we focus on as a company when we generate appliance repair leads for our clients using SEO. And because it’s ever-changing, it’s something that we try to stay on top of. That’s why we created this webinar for you today to help keep you updated on what’s going on with SEO and help outline some of the things that you should be focused on if you are doing any type of SEO strategy. This is part of our 2018 appliance repair online marketing series of webinars.

We did a webinar last month regarding this which was more of a high-level type webinar where we went over the different things that you should be implementing as part of your online marketing strategy. But we didn’t really go in-depth on what you should be doing.

Search engine optimization is primarily what we’re focusing on today. Then we’re going to have some additional upcoming online marketing webinars over the next few months. That’s when we’ll go into some of the other different strategies like pay per click advertising and website conversion. If you were on the last webinars you probably saw the image below, which is what we consider to be the online dominance blueprint. If you want to dominate your local service area, then you should have all or a majority of these different sources of online advertising so that you’ll have a consistent flow of new appliance repair leads coming in.

So what exactly are we going to be covering today?

We’re going to cover the latest updates with the Google algorithm, the things that you may have put in place in the past that could be hurting you right now.

We’re also going to talk about how to optimize your website using the new appliance repair SEO formula.

Does Search Engine Optimization still matter?

I get asked this question all the time. There are some gurus out there and some blogs that will say the SEO is dead and that it no longer works. Maybe you have experienced that, where you’ve tried it on your own, and you just don’t seem to get any results.

Well I’m here to tell you that we use it every day to generate hundreds of appliance repair leads for our existing clients. So, the quick answer is that yes it does matter. We’re going to talk about our online dominance blueprint image for a little bit and what it show’s you are the click through rates for Google’s search engine results page.

So, at the top there you’ll see the paid ads section and then we have the Google Maps section below that, and then the organic results. Now, this is the older image because the search engine results page doesn’t really look like this anymore but it’s still relevant.

And the reason why it’s still relevant is from what we’re seeing in all the different states that we have clients. The results are similar.It’s not exactly the same, but it’s so similar that a majority of the clicks are still going to the Map and Organic sections.

So even though there’s a section for advertisements above the maps and the organic sections, it seems like consumers are still averse to clicking on them. I believe a lot of people don’t like to be sold. We all like to buy, but we don’t like to be sold. So, there’s still a large segment of the population that are just skipping over the ads and going either directly to the map results or the organic search results.

We mentioned on the last slide that there have been some recent changes to the Google search engine results page. So, let’s talk about what actually changed there. They removed the ads that used to be on the right-hand side along the page. Now it only has ads at the top and bottom in some cases or in some cities the number of ads varies. Sometimes you see as much as 4 at the top and then 3 at the bottom. But it could vary. The Google map listings used to be 7 results and now they are 3 results. Definitely a part of that is because Google needs more space to put the ads. If they don’t want to display them on the right anymore, then they need to make room. So, Google minimized the map listing section, and they are also now showing ads in the map results.

Google is also testing something new called Google Home Services Ad’s in San Diego and other markets near California. Now, this doesn’t affect the appliance repair business at the moment. Since it’s not doing that at the moment, we won’t focus too much time on it.

Some of the industries that it’s in, is HVAC, locksmith and garage door repair. Those are the few I can think of off the top of my head. But this is something that’s relatively new and it’s not for the appliance repair industry. But I thought it was worth mentioning because it could be in the future.

Google has rolled out its first mobile index

What that means is that search results for a mobile device are different from if you’re using a desktop computer. If you go to Google on your desktop and search for “appliance repair + your city”, and your appliance repair website is somewhere on the first page on your desktop, and then you try to do the same search with your mobile device, and you’re getting different results, that’s probably the reason because Google has two different indexes.

Let’s take a look at an actual example. I just did a search for appliance repair Miami.

In this case, you’re seeing those 2 ads at the top, there are no ads on the right-hand side. Then there’s the Google Maps listing, and they’re only showing 3 listings now, instead of the 7 that we saw before on that click-through rate image. Then we have the organic search results.

Here’s an example of an ad being shown in the Google map section:

We’re only seeing one there. But I’ve seen as much as 3 especially when using a mobile device.

Now I wanted to show you this example here of the Google Home Services type of ads.

The search term I used was “San Diego plumber”. If you look at the very top of the page, those top 3 ads are the Google Home Services Ads. Then if you look clos