What does it really take to become the go-to expert in your space? In a world overflowing with content, why do some people become known for what they do—while others struggle to be remembered?

In this episode of EDIT HISTORY, we're breaking down the power of a signature series—why the most recognized experts double down on one thing and how you can do the same.

Our guest today is Natasha Pierre (Shine with Natasha), host of the Shine Online Podcast and a Video Marketing Coach for small businesses.

So, if you've been showing up, creating content, and doing the work—but still feel like people don't really know you for what you do—this episode is for you.

In this episode, we cover:

 

(00:00 ) Introduction

(00:44 ) How did you decide what to be known for?

(02:24 ) Insecurity with video

(04:12 ) Worried about judgment 

(05:18 ) Becoming confident on video

(08:34 ) Reviewing Natasha's past content 

(15:30 ) Stressing over metrics 

(17:27 ) Mental health vs metrics 

(20:13 ) Comparing Natasha's recent content 

(29:01 ) Creating a signature series 

(33:37 ) Natasha's content plan 

(35:37 ) Becoming known for something 

(43:17 ) Actionable Takeaways 

 

 

Connect with Cheryl Lau

 

Website: https://cheryllau.com 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Connect with Natasha Pierre

 

3-Day Video Confidence Challenge: https://shinewithnatasha.com/challenge

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Instagram: https://www.instagram.com/shinewithnatasha/

LinkedIn: https://www.linkedin.com/company/shinewithnatasha 

Shine Studio: https://www.withshinestudio.com/

Free Resource for Podcasters  

 

THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your podcast content strategy

- Identify the specific areas you can improve on right away to set your podcast apart from the rest

 

Get the Audit here: https://cheryllau.com/audit 

Contact

 

Please email hello@cheryllau.com for business inquiries.