215. Behind the Scenes: How I Produce Authority-Building Podcasts for Clients

215. Behind the Scenes: How I Produce Authority-Building Podcasts for Clients

Update: 2025-08-04
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Description

Today, I'm taking you behind the scenes of what it actually takes to create an authority-building podcast, through the lens of my work as a podcast producer for organizations and other established shows.

If you've been thinking about starting a podcast or turning your existing one into a real authority-building asset, this episode will give you a look at what it actually takes.



In this episode, we cover: 

 

(00:00 ) Introduction

(02:09 ) Stage 1: Pre-Production

(08:58 ) Stage 2: Recording 

(11:44 ) Stage 3: Editorial Post-Production 

(15:19 ) Stage 4: Technical Post-Production  



Connect with Cheryl Lau

 

Website: https://cheryllau.com 

YouTube: https://www.youtube.com/@cheryltheory 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau



ANNOTATIONS - The Newsletter 

 

The edits that got cut from the podcast.

Every interview on EDIT HISTORY runs about 60 minutes. But less than 40 minutes makes it into the final cut. This newsletter is where the rest live.

ANNOTATIONS is where I share the 33% I left behind — and the insights that came after we stopped recording.

Subscribe at: https://cheryllau.com/email 



Contact

 

Please email hello@cheryllau.com for business inquiries.

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215. Behind the Scenes: How I Produce Authority-Building Podcasts for Clients

215. Behind the Scenes: How I Produce Authority-Building Podcasts for Clients

Cheryl Lau