2025 Phocuswright Conference preview with Mitra Sorrells
Update: 2025-11-17
Description
Mitra Sorrells, Senior Vice President, Content for Phocuswright, joins us on the eve of the conference to talk about the big themes, keeping hype in check, new trends around data and customer journeys, getting good answers from panelists, the shift of power between traditional travel brands and tech startups, and the risks of playing a drinking game based on how many times AI will be uttered on stage (please pace yourself accordingly).
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