2025 State of PMax Report, plus: Zuckerberg shrugs ads, Amazon shares its ad stack
Update: 2025-04-17
Description
Digital ads in 2025 are anything but boring. In this episode, Mike and Chris unpack:
- Mark Zuckerberg’s eyebrow-raising claim that ads aren’t important (despite 98% of Meta’s revenue coming from ads)
- Amazon’s move to sell its ad tech to other retailers—friend or Trojan horse?
Plus details from our comprehensive new PMax research:
- How Google’s Performance Max is finally shedding its “black box” label, with fresh data from 500+ accounts
- Why your PMax campaigns need 30–60 conversions a month, no matter what Google says
- Why campaign segmentation should follow business logic, not default categories
Grab the State of PMax 2025 report—free on the blog or as a downloadable PDF:
https://shorturl.at/ali5A
About smec (Smarter Ecommerce):
At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.
We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.
Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:
- smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
- LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
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