DiscoverGrowing Ecommerce – The Retail Growth PodcastBig exits & bold bets: Temu stops ads in US while OpenAI enters ecommerce. Plus, debating the marketwide pivot to profit.
Big exits & bold bets: Temu stops ads in US while OpenAI enters ecommerce. Plus, debating the marketwide pivot to profit.

Big exits & bold bets: Temu stops ads in US while OpenAI enters ecommerce. Plus, debating the marketwide pivot to profit.

Update: 2025-05-08
Share

Description

We broke the news: Temu hit the brakes – hard. In this episode, Mike and Chris dig into

  • Why Temu suddenly killed all ads in the US, and what happened next
  • Signs that Temu's ad spend shifted to Europe
  • OpenAI’s move into ecommerce, joining Amazon, Perplexity, and Microsoft in the AI shopping race
  • Does Google’s silence might signal hesitation or confidence?
  • A debate: how profit vs growth is now the defining tension in retail strategy

This one’s all about who’s advancing, who’s retreating, and who’s holding the line in a market full of shakeups.

About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

Comments 
loading
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Big exits & bold bets: Temu stops ads in US while OpenAI enters ecommerce. Plus, debating the marketwide pivot to profit.

Big exits & bold bets: Temu stops ads in US while OpenAI enters ecommerce. Plus, debating the marketwide pivot to profit.

Smarter Ecommerce