2026 trends: Doomscroll fatigue fuels immersive experiences
Update: 2025-11-20
Description
Existential anxiety and digital fatigue are shaking up the experience economy, driving more interest in escapism and 'IRL'. S. Subramanyeswar, Group CEO/CSO APAC at Mullen Lowe Lintas, and WARC's Rica Facundo join Anna Hamill to discuss how this shift requires marketers to adapt, based on insights from WARC's Marketer's Toolkit.
This episode is sponsored by Criteo. To learn more, visit criteo.com/warc
This episode is sponsored by Criteo. To learn more, visit criteo.com/warc
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