How Reddit saved marketing for Skoda Octavia

Update: 2025-11-18

Description

WARC's John Bizzell goes behind the APG Grand Prix-winning campaign for a car that either sends you to sleep OR into raptures: the Skoda Octavia. Joe Crust, Strategy Director at Leo UK, joins to take us behind the scenes. Watch the video version on WARC's Youtube channel.

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How Reddit saved marketing for Skoda Octavia

#box-pro-ellipsis-176568158659467{-webkit-line-clamp:2;}How Reddit saved marketing for Skoda Octavia

How Reddit saved marketing for Skoda Octavia

WARC

How Reddit saved marketing for Skoda Octavia