Navigating Your Business Finances: Goal Setting and Strategic Planning for Sustainable Profitability

In the latest episode of our podcast, hosted by Josh Elledge, we delve into the crucial topic of financial management for businesses, featuring insights from **Debbie Deknight, CEO of Right Way Profits and Bookkeeping. This episode is essential for business owners, particularly in the trades and service industries, who often struggle with financial literacy and effective bookkeeping. We summarize the key insights and actionable advice shared during the episode to help you achieve financial clarity and profitability in your business.

Debbie Deknight, a seasoned professional with over 30 years of accounting experience and a mastery-level certification as a Profit First coach, shares her commitment to guiding businesses toward financial clarity and permanent profitability. She explains the Profit First methodology, which integrates profit into the core of business operations, ensuring that profitability is not just a goal but a fundamental part of the business model. Debbie addresses common misconceptions, such as the belief that more sales will solve financial problems, and emphasizes the importance of building profitability into pricing strategies from the outset.

Debbie also highlights the challenges business owners face, particularly in financial literacy and strategic planning. She stresses the importance of setting specific goals, creating actionable plans, and delegating tasks to achieve business objectives. To support listeners, Debbie offers a free 15-minute "Ask Me Anything" session on her website, providing guidance on strategy, accounting, and profitability. The episode concludes with an invitation to subscribe for more inspiring content and to continue the journey as thoughtful entrepreneurs.

About Debbie Deknight:

Debbie, founder of Right Way Profits and Bookkeeping, brings over 30 years of accounting experience and expertise as a Profit First Master certified coach and Strategic Business Advisor. Debbie is passionate about educating, implementing, supporting, profit-driven strategies that lead to sustainable success.

Debbie's personal experience with financial struggles has given her a deep understanding of the challenges business owners face and she is passionate about helping them overcome these challenges. Debbie's expertise and dedication to delivering systems that put profit at the forefront, gives entrepreneurs the structure they need to gain financial clarity, improve cash flow, and pay themselves first. Her proven methods and personalized strategies have turned struggling businesses into profitable ones.

About Right Way Profits and Bookkeeping:

Right Way Profits and Bookkeeping combines QuickBooks Online bookkeeping with Profit First coaching to help clients achieve powerful accountability and accelerate their profits. As certified Profit First Professionals, they align accounting practices with business goals, ensuring that bookkeeping becomes a key driver of profitability.

The company offers expert guidance to business owners in areas such as cloud bookkeeping, profitability improvement, process optimization, cash planning, and budgeting. They specialize in supporting esports athletes and streamers, providing tailored solutions to meet their unique financial needs.

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Links Mentioned in this Episode:

Want to learn more? Check out Right Way Profits and Bookkeeping website at

https://www.rightwayprofits.com/

Check out Right Way Profits and Bookkeeping on LinkedIn at

https://www.linkedin.com/in/debbiedeknight/

Check out Debbie Deknight on LinkedIn at

https://www.linkedin.com/in/debbiedeknight

Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

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