208. My content publishing and distribution framework

Update: 2024-01-12

Description

So, you want to publish content to attract clients.

Do you start a blog? Hammer out posts on LinkedIn every day? Start a YouTube channel? A podcast?

Good question. I get asked it a lot.

In fact, someone in Mindshare asked me about it again today, so I thought I'd break out my mental model for how I think about publishing and distributing content.

Here is a visual breakdown to look at while you listen to the latest How to Sell Advice podcast episode:

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In Channel

209. Going from employee to consultant with Reza Saeedi

2024-03-0101:03:21

208. My content publishing and distribution framework

2024-01-1217:20

208. Brad Hussey on evolving from web designer to creator/educator

2023-09-0859:00

207. Reuben Swartz on the mindsets and strategies of successful selling

2023-08-0747:09

206. Building an expertise business around a proprietary framework with Billy Broas

2023-05-2656:04

205. How to Sell Advice and AdvisoryWork.com—Mindshare is rebranding!

2023-04-2115:49

204. Tsavo Neal on how to get more clients through your website with SEO

2023-03-2453:41

$203. Mark Evans on the unique challenges and methodologies of fractional CMO and advisory work$

203. Mark Evans on the unique challenges and methodologies of fractional CMO and advisory work

2023-03-1701:00:12

202. The highest leverage thing you can do in your freelance or consulting practice

2023-03-0213:46

201. The dichotomy of advice

2023-01-1908:57

200. Kevan Lee on part-time advisory work, mentorship, equity compensation, and more

2022-10-0754:00

199. The three core ways to get more consulting clients

2022-09-3018:52

198. Lowering the barrier for email

2022-09-2706:37

197. How to put your advisory clients at the epicentre of your business

2022-09-1319:43

196. Iteration and innovation is the only way

2022-09-0711:13

195. Selling confidence

2022-08-1510:32

$194. How to avoid the "employee" trap as a fractional CXO$

194. How to avoid the "employee" trap as a fractional CXO

2022-08-0522:13

193. Two ways to think about positioning

2022-07-2907:45

$192. Why I don't position myself as a fractional CMO$

192. Why I don't position myself as a fractional CMO

2022-07-2214:20

191. Noticing your quiet inner voice (and what to do about it)

2022-07-1411:18

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208. My content publishing and distribution framework

#box-pro-ellipsis-173693353258967{-webkit-line-clamp:2;}208. My content publishing and distribution framework

208. My content publishing and distribution framework

Kevin C. Whelan

208. My content publishing and distribution framework