In this value-packed episode, Peace Okuns shares her proven strategies for making email marketing work for service-based businesses and coaching brands. From overcoming the fear of “sending too many emails” to mastering A/B testing, she breaks down the steps to create valuable, engaging, and high-converting emails—without burning out or losing subscribers.

Whether you’re a coach, consultant, or service provider looking to boost your open rates, click-throughs, and conversions, this episode will give you practical steps and the confidence to make your email list your most profitable asset.



🔗 Guest Resources

Guest: Peace Okuns

🌐 Website: http://www.crestwords.com 

📱 Instagram: https://www.instagram.com/crestwordscs



👂🏾 Listen Out For

✅ What the guest loves most about email marketing ❤️

✅ The expectations she had when starting out email marketing for service providers

✅ What exactly she was testing when sending out her emails 🧪

✅ Important questions to ask when creating valuable emails

✅ Handling the fear of bombarding your list 📩

✅ How long it took her before she started seeing results

✅ Some of the biggest lessons she learned from testing her strategy

✅ The one piece of advice she’d give coaches/service providers ✨

✅ The importance of A/B testing for email success





Highlights from the Episode

⏰1:19 – A little bit about the guest (Peace Okuns) and her email marketing journey

⏰ 3:02 – A weird response she has gotten from email subscribers

⏰ 5:35 – Her thoughts on ConvertKit Creator's Network

⏰ 7:55 – The key difference between how e-commerce and service providers do email marketing

⏰ 11:52 – What she learned from the test she did when she started

⏰ 14:37- Other struggles service providers/coaches face besides not knowing what to write

⏰ 15:58 – The email strategy she used and how she implemented it

⏰ 18:21 – What a valuable email is, and how to know you’re sending valuable emails

⏰ 22:13 – Where formulas come in when creating valuable emails

⏰ 23:46 – Implementing this strategy during a sales season or launch

⏰ 26:44 – The results she saw from implementing this strategy

⏰ 30:35 – How long it might take to see results when trying this strategy wfor the first time

⏰ 35:12 – What she uses for this strategy besides email service providers

⏰ 37:54 – Can people with an already established list still apply this?

🚨 Open Rate Confessions👇
⏰ 39:33 – Her biggest open rate revelation

⏰ 44:32 – Her favourite subject line when crafting emails

⏰ 50:35 – Advice to her younger self on email marketing

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Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/