In this episode, launch expert and business strategist Yai Haddy shares how she used email marketing to build momentum, nurture her audience, and successfully launch her signature product — the Big Launch File. 

From content structuring to channel synergy, she walks us through her launch journey, key lessons, and what she’d do differently if she had to start again.

Whether you’re planning your first launch or want to scale your efforts with email, this episode is your blueprint.

A QUICK TREAT BEFORE THE GOOD STUFF👇

Here's the link to register for Lead Magnet In A Week  (July 14th - 20th)

The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!

Link: https://lmiaw.sendpulse.website/

GUEST RESOURCES:

🎙️Guest: Yai Haddy – Business Strategist, Launch Expert, and Creative Director

📌Instagram: Process Toolbox

🌐Website: https://yaihaddy.com

🚀Grab Her Big Launch File😉: https://yaihaddy.com/big-launching

YOU'LL DISCOVER MY EXACT LAUNCH PROCESS & RESULTS (HIGHLIGHTS):

Ready to turn scattered launch efforts into a results-driven system? Tap into the strategies that helped Yai build and sell her Big Launch File!

⏰ 0:32 – Difference between soft launch and hard selling

⏰ 8:39 – The goals she set out for her hard sell strategy

⏰ 10:19 – The number of emails she used for her launch

⏰ 12:00 – Other marketing channels she used besides email

⏰ 13:00 – How she created an ecosystem across platforms that supported her launch

⏰ 14:44 – How she organized her emails from strategy to execution

⏰ 15:16 – How she used social proof and endorsements to boost trust

⏰ 16:20 – The key metric she tracks in her email campaigns

⏰ 26:02 – Lessons learned from launching her Big Launch File — and what she’d do differently

⏰ 31:11 – How she strategically used discounts in email marketing

⏰ 34:50 – Her #1 tip for turning followers into subscribers

Online Email Marketing School  🎓- 
I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
To get started, visit our store or find us on social media.
Email Marketing Course - https://nestuge.com/briefcase
LinkedIn - https://www.linkedin.com/company/sapphirelearninghub
Instagram - https://www.instagram.com/sapphirelearninghub

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/