John Madsen, known as the "most hated man in fitness" for his controversial ads, didn’t need high school football to make it to the NFL—and he didn’t stop there. After his NFL career, he transformed his success into a $20M fitness business, Supra Human, focused on high-performance coaching for elite business leaders. In this episode, Madsen shares how he built Supra Human, his unique approach to fitness entrepreneurship, and why investing in health is critical for both longevity and financial success.

This is more than a fitness story. It’s a masterclass in business mindset transformation, client psychology, and how Supra Human personally helped host John Smallwood transform his health. If you're looking to scale your business and improve your life through fitness, Madsen’s insights into fitness mindset shifts and longevity will challenge you to rethink what’s possible.

Chapters:
(00:00 ) Intro
(02:21 ) From NFL Dreams to Financial Freedom
(24:56 ) Tax Strategies for Individuals and Business Owners
(26:32 ) The Struggles of Maintaining Weight Loss and Fitness
(28:13 ) Scaling Success in Fitness Entrepreneurship
(39:40 ) Pursuing Transformation and Longevity
(43:21 ) Investing in Health and Longevity
(56:24 ) Empowering Team Members for Business Growth

Enjoyed the episode? Make sure to like, subscribe, and leave a comment with your thoughts. Don't miss out on future insights from John Smallwood!

Check out John Madsen's YouTube Channel:  @iamjohnmadsen 

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