Are you looking to start your own eCommerce brand and build a tribe of happy customers? Or perhaps you already have an online store and you’re looking to grow your business while making an impact. If the answer is yes, you will love this interview!

Our guest is a well-known pet care entrepreneur here in Singapore, Terry Peh. In 2017, Terry left his lucrative corporate career and ventured out into the world of eCommerce, launching his own e-commerce brand, Good Dog People. In less than two years, the brand hit over a million dollars in revenue without venture capital.

Today, Good Dog People is one of Singapore’s top rated e-commerce brand for pet care. Well regarded as a dependable pet care provider, Good Dog People has garnered thousands of 5-star reviews, with a powerful mission to redefine responsible dog ownership, one dog at a time.

If you are are an entrepreneur or business owner, listen in at 5:53 where Terry shares how the name Good Dog People came about, and how you can use the same principle to create a memorable name and build a community with purpose.

And listen in to Terry's answers to the following questions:

• Terry, you had a high flying five figure monthly salary at a global tech firm. Why did you decide to take the path less travelled as an entrepreneur? – 1:18
• Was there anything that happened that allowed you to start an eCommerce business, no less a pet-based business? - 2:40
• Why Good Dog People? – 5:53
• What were some of the memorable struggles that you faced? – 9:22
• What was the other struggles you faced in building the business? - 17:52
• What are some of the metrics we need to pay attention to build a thriving eCommerce store? - 23:24
• How do you feel emotionally when things screw up in your business? - 29:44
• Do you have a way of reframing problems? - 32:20
• How do you deal with the consequences of certain problems you may be facing? - 34:30
• You have a lot of high-profile individuals supporting Good Dog People. How did you manage to attract high profile celebrities and public figures to be advocates of your business? - 39:27
• Now you’ve done Good Dog People, what’s next? - 43:36

If you want to keep in touch with Terry, you can reach him on Instagram @terrypeh, or Good Dog People @gooddogpeople.

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