Have you ever wondered what it’s like to be a public figure? Perhaps you’re an entrepreneur or service professional and looking to stand out on video? Or maybe you’re looking for advice on how to build your personal brand and navigate challenges like dealing with public opinions and online criticism. If so, listen very carefully to this episode because my guest is highly qualified to help you!

Her name is Lin Youyi, she has done public broadcasting, television hosting and even acting. If you’re based in Singapore, you will see her regularly on Mediacorp Channel 8’s Hello Singapore. Youyi has been awarded numerous accolades such as Best News and Current Affairs presenter for Good Morning Singapore. She has also been nominated in the Star Awards’ Top 10 Most Popular Female Artistes.

Today, Youyi works as a private media trainer for leaders and large companies on helping them improve their presentation and communication skills. So, if your goal is to appear on or leverage the media as part of your branding efforts, pay special attention to this episode!

Also listen out for Youyi's answers to the following questions:

• How did you end up in media? Is it something you always knew you wanted to do? - 4:58
• Who did you bring and why is it symbolic to you? – 8:28  
• Singaporeans recognise you. We see you on the news and you’ve been doing this for a very long time. What is it like being a public figure? - 15:33
• Over your career, what were some of the things you did to continually work on yourself? – 22:46
• How do we apply those learnings every time we do a presentation? - 28:52
• When we are on camera, how can we command presence? – 30:29
• What if someone wants to have a more commanding voice with personality? - 34:58
• For people who are shy or nervous, what advice do you have for them? - 40:34
• What’s the biggest mistake you’ve made on TV? - 45:39  
• What are some of the bad public opinions you’ve received before, and how did you deal with it? - 50:42
• How can we overcome people’s opinions and judgements? - 53:16
• Would you say we need to keep working on ourselves as part of overcoming people’s opinions? - 54:54
• What’s the best way for people to reach you or your agent? - 57:00
• What’s coming up for you in 2022? - 58:47

If you want to keep in touch with Youyi, you can reach her on Instagram at @you_yi

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

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