212 turning a YouTube side hustle into a real business
Description
In this episode Glen James is joined by Adrian Smith from RunGopher to unpack a question from Jono who’s building a flight simulator content brand called ozsim on TikTok and YouTube. Glen shares how he’s grown his own business from a side hustle podcast into a YouTube-led media company, plus dives into what it takes to grow an online channel, how to turn followers into something sustainable, and the strategies Jono could use to stand out in the flight sim community. They touch on:
👉🏾 why “passive income” isn’t really passive
👉🏿 setting content & revenue pillars
👉 repurposing content into multiple formats
👉🏻 growing a niche channel like flight sim
👉🏼 reinvesting in your business and playing the long game
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