214: How to close the recognition gap as a writer (featuring Alex Mathers)
Description
Season 2, episode 14 is here!
In this episode, I chat to Alex Mathers about how writers can use clear positioning, consistent messaging, and audience trust to generate real, sustainable income online.
You’ll learn:
- Why most online writers struggle with visibility despite being highly skilled.
- The concept of the “Recognition Gap” and how it affects client acquisition.
- The importance of having a clear offer, point of view, and market presence.
- How to position your writing as a marketing tool, not just content.
- Common traps like writing for peers instead of potential clients.
- Why consistency doesn’t equal effectiveness in content strategy.
- How to identify whether your content is leading to inbound interest.
- The difference between content pillars and problem-led marketing.
- Simple, real-world signals that show your market position is weak.
- A soft but effective call to action approach that drives responses.
Make sure to subscribe to Alex’s publications before you go (check out his profile).
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedavidmcilroy.substack.com/subscribe
United States
