216: The funnel is broken
Update: 2025-07-24
Description
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
In this episode, Brad and Scully are joined by Pauline Shuttleworth, imageseven Advancement Specialist, to ask whether the traditional enrolment funnel has reached its expiry date. Together, they explore how parent behaviour has changed with stealth applicants and silent dropouts. The trio introduce the ideas of ‘evaporation’ and the ‘dark funnel’ and share a seven-step plan to help school Heads shift from a linear enrolment model to one that reflects today’s complex parent journey.
Get in touch at smj@imageseven.com.au
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
