223: The art of qualitative conversations – Interview with Jill Goodman
Update: 2025-09-11
Description
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
In this interview episode, Brad is joined by Jill Goodman to explore how school Heads can turn conversations into powerful sources of insight on the school experience. Together they unpack how intentional, qualitative conversations reveal the ‘why’ behind parent and staff behaviour, why starting with open-ended and positive questions builds trust, and how repeating themes highlight patterns worth acting on. Jill also explains how leaders can capture insights from everyday chats, avoid bias and use external perspectives to see blind spots more clearly.
Episode Links:
Get in touch at smj@imageseven.com.au
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