DiscoverInside Seaweed#22: Akua with Courtney Boyd Myers – How to build a seaweed brand, engaging with your audience and learning what they want, developing a kelp burger, sustainability and why people buy a product.
#22: Akua with Courtney Boyd Myers – How to build a seaweed brand, engaging with your audience and learning what they want, developing a kelp burger, sustainability and why people buy a product.

#22: Akua with Courtney Boyd Myers – How to build a seaweed brand, engaging with your audience and learning what they want, developing a kelp burger, sustainability and why people buy a product.

Update: 2023-12-18
Share

Description

Courtney Boyd Myers (Founder & CEO of AKUA) is an entrepreneur, environmentalist, writer, and new Mama to Romy Ocean. Prior to launching AKUA, she helped build the Summit Community, a global network of founders, creatives, and innovators. Previously, she helped market companies such as Four Sigmatic and Unframed Ice Cream. She began her career as a journalist at Forbes Magazine and The Next Web and has been recognized as one of Fast Company’s Most Creative People in Business. She currently serves as an advisor to GreenWave.

*

Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time.

Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠

*

2:55 Seaweed and food a one possible solution for climate change and environmental crisis

5:10 The spark and hopes behind starting a food brand, Akua.

10:30 Bringing an innovative product into the market: Akua's story and key lessons.

14:00 The Kelp Beta Burger Club: how Akua engaged with their audience and learn what they wanted.

17:05 How to build a successful food brand - advice for startups. 

18:25 Does sustainability drives why consumers buy products?

21:10 Measuring positive environmental impact for a food brand.

22:15 Marketing and storytelling: how Akua's message and strategy evolved.

35:05 The risk in forcing the climate and sustainability message.

36:55 Dos, Don’ts and practical advice for entrepreneurs starting a food business.

42:00 Potential for using different seaweed species and regenerative food sources.

43:05 The importance of simplification where the seaweed supply chain is so complicated.

44:15 How our brain works around food and how to change perception.

*

Useful Links:

Courtney's presentation given at Seagriculture in Portland.

Courtney Boyd Myers: LinkedIn, Website, Blog, Twitter.

Akua: Website, LinkedIn, Twitter, Instagram, Tik Tok, Facebook.

*

Get in touch on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, or by emailing me directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!

*

Next year Seagriculture conferences:

Seagriculture EU: 18 - 20 June 2024, Tórshavn, Faroe Islands

Embark on a journey that is truly one of a kind! Seagriculture EU 2024 is not just a conference, it i

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

#22: Akua with Courtney Boyd Myers – How to build a seaweed brand, engaging with your audience and learning what they want, developing a kelp burger, sustainability and why people buy a product.

#22: Akua with Courtney Boyd Myers – How to build a seaweed brand, engaging with your audience and learning what they want, developing a kelp burger, sustainability and why people buy a product.

Fed DeGobbi