Joseph Guo, founder of Minimis Technologies, is a trailblazer in the arena of minimalist design and innovative functionality.

On this episode we explore his quest to revolutionize how athletes interact with technology, breaking free from the constraints of phones and watches with a standalone heads-up display catered especially for triathletes.

From the social media strategies to the intricate balance of personal life and a remote international team, Joseph shares his experience and the values that drive him: fairness, honesty, creativity, and, above all, minimalism. He reflects on his passage from a law background to embracing a tech-driven, entrepreneurial path, and how customer feedback has sharply focused their product development.

We'll also delve into the challenges of pre-launch marketing, the nuances of building a brand identity, and the insights gained from Kickstarter crowd-funding. Joseph's multicultural team, which spans countries and expertise, symbolizes the evolving dynamics of global collaboration and the pursuit of excellence.

So, as we unpack the ethos behind Minimus Glass and the vision to merge sleek design with unfettered utility, prepare to be inspired by a story that epitomizes what it means to live minimally, yet mightily.

Visit Joseph at ⁠https://minimis.life/

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Welcome to The New Normal, where we aim to celebrate, support and inspire fellow Asian Australians founders, entrepreneurs and operators through meaningful storytelling. Join us - Anthony and Will - as we share the stories of those who took the journey to change and evolve, to those who dared to challenge the status quo and to those who never settle and constantly seek The New Normal.

Follow and connect with us on Instagram: @⁠⁠⁠⁠⁠thenewnormal_official