Welcome to the B&B Academy podcast.

I'm Karen, the founder and owner of Bed and Breakfast Academy, helping aspiring and existing B&B owners to create a B&B lifestyle you'll love living with guests who become loyal fans and keep returning.

In today's episode, I share practical steps to take control of your B&B marketing in 2024. Learn more about how you can make more effective use of your website to get more direct bookings.

Visit the Bed and Breakfast Academy Website for more information about the Online Course and Mini Workshop.

Read the corresponding blog post

Other blog posts mentioned in this podcast:

How to Use FAQs to Effectively Market a Bed and Breakfast

How to Use ChatGPT to Write Blog Posts Faster as a B&B Owner

Podcast Summary:

• Introduction: Discuss the significance of a Bed and Breakfast (B&B) website and the need for regular evaluation to ensure it remains current and accurately represents the business.


• The Purpose of a B&B Website: Highlight the primary goal of a B&B website which is to generate business by converting website visitors into guests. Discuss how showcasing unique selling points and providing clear online booking options can facilitate this.


• Website Discoverability: Discuss the importance of website discoverability and how to determine if your website is being found.


• Use of Google Analytics 4: Explain how Google Analytics 4 can be used to track visits to your website and gather important data.


• How Guests Find Your Website: Discuss the various ways prospective customers might find your B&B website.


• Website Aesthetics and User-Friendliness: Discuss the importance of accurately portraying the B&B experience on the website and ensuring the site is easy for the customer to navigate.


• The Importance of a Blog and Email Sign-ups: Highlight the benefits of having a blog and an email sign-up form on your B&B website.


• Conclusion: Recap the importance of having a well-designed, user-friendly, and discoverable website for your B&B business. Discuss how each aspect of your website contributes to creating an online presence that fosters guest engagement and conversions.