DiscoverEmail Marketing Experiments 🧪 | Think It. Test It. Share It#23: Crafting an Email Strategy Live with Michaela Saber — From Nurturing to Consistency
#23: Crafting an Email Strategy Live with Michaela Saber — From Nurturing to Consistency

#23: Crafting an Email Strategy Live with Michaela Saber — From Nurturing to Consistency

Update: 2025-08-24
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✨ Ever wondered what it looks like to build an email strategy in real time? In this live coaching session, Dr. Sapphire walks Michaela Saber through practical steps to grow her email list, nurture her subscribers, and stay consistent while building trust and conversions.

This episode is packed with real strategies you can also apply to your own list — from audience growth to storytelling, segmentation, and creating a powerful nurture sequence.



🔗 GUEST RESOURCES

Guest: Michaela Saber
Instagram: https://www.instagram.com/mmdynamicduos

Link to community: https://www.skool.com/digital-duo-academy-7318

Website: https://www.mmdynamicduo.com




LISTEN OUT FOR


✅ Michaela’s journey with growing her email list

✅ Past strategies she tried (what worked & what didn’t)

✅ The key factors that influence email marketing success

✅ The “Borrow” method (one of the 3B’s) for list growth

✅ How to collaborate with aligned audiences

✅ Training your list to adapt to your sending frequency

✅ The power of knowing your audience & defining key messages

✅ Using stories, product spotlights & Q&A for nurturing

✅ Building deeper relationships through your emails

✅ How service quality influences upselling

✅ Actionable strategies Michaela can implement right away





EPISODE HIGHLIGHTS
1:23 – Meet Michaela Saber

5:12 – Why this episode is different (a live coaching session)

7:42 – The hardest part of email marketing for her

8:07 – The issues Dr. Sapphire identified in her approach

8:52 – Dr. Sapphire’s ANCO Framework (Attract, Nurture, Convert, Optimize) explained

Attract
10:34 – How Michaela grew her list to 300 subscribers

12:24 – Dr. Sapphire’s advice on attracting more subscribers (practical strategies)
16:05 – Leveraging collaboration to grow your list

17:04 – Which strategy Michaela is starting first

💌 Nurture & Convert
19:52 – Michaela’s 3-part email sequence

22:11 – How to engage new leads right away

23:35 – How often should you email your list?

26:00 – The importance of welcoming new subscribers with intention

27:00 – Sending the right messages to segmented audiences

35:05 – Key messaging as the North Star for your email list

36:09 – How to structure conversations inside your nurture sequence

37:45 – Tips for building an engaging welcome sequence

⚙️ Optimize
41:26 – Following up with people who didn’t buy initially

45:49 – Nurturing past buyers into repeat buyers

53:04 – Engaging students already inside the course

🚀 Action Steps
59:06 – First action point & how to implement it

62:04 – Second action point: VA to OBM transition

64:41 – Michaela’s community & how to follow her VA services

67:57 – How Michaela feels af

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Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

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#23: Crafting an Email Strategy Live with Michaela Saber — From Nurturing to Consistency

#23: Crafting an Email Strategy Live with Michaela Saber — From Nurturing to Consistency

Dr. Ayebanoa Sapphire Benwari