23: The TAM for micro-insurance is huge- Interview with Andy Ann
Description
Here's our #FSBrewInternational interview with Andy Ann, CEO of YAS MicroInsurance based in #HongKong. Fascinating conversation and a must-watch for all #insurers aspiring to target or innovate to attract #genz and #millennials as their audiences.
We spoke extensively on many aspects of a customer lifecycle and innovation including:
🔬Extensive customer research to understand the psyche of the #millennialsand #genz that YAS MicroInsurance is targetting- Andy shared some insights that were fascinating and hilarious! 😂
🏃🏻♀️Moving away from insuring people and their belongings to time and event-based insurance- a clear shift from a 'limiting' factor of population to a 'limitless' possibility of events
🔮Insuring digital assets, starting with NFTs! 🖼️
🚴🏻♂️Building an ecosystem around each product proposition- hard work that pays off!
🌍Their global plans, including coming into the UAE market!
🤹♂️Their amazing progress in the embedded insurance space- including their tie-up with a local transportation company
Renjit Philip:
Newsletter: https://www.onemorethinginai.com
Socials:
Twitter / X: @renjitphilip
LinkedIn:
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Vidya Veerapandian:
United States
Oh, that's interesting, and I hope that it'll actually help insurance companies improve their services because it's a challenge to find anything decent nowadays. Well, I managed to discover https://iisinsurance.com/company/ not so long ago, but it took me forever, and hopefully, over time, there will be more companies like that one.