Description

Matt and Toni talk with Jorge Lima about founding and operating Civil Axe Throwing with his wife Erin.

Highlights

(04:45 ) Jorge discusses the difference between a boss and a leader. A leader moves with his team to do

the hard work to be successful. A boss may watch from a distance.

(8:30 ) Jorge talks about how he has used his experience in counseling and psychology techniques to lead

his teams.

(9:45 ) Toni talks about her evolution since childhood on wanting to be the boss when she was younger

(desire to climb the corporate ladder) to being a leader today of the Urban Engine team.

(19:35 ) Matt talks about the importance of alternative experiences (over books) have been so important

for him, especially what he learned when he went thru an AltMBA program last year.

(25:00 ) Jorge talks about how true leaders fosters a work environment that is purposeful, influential and

positive.

Summary

Jorge Lima founded Civil Axe Throwing with his wife Erin. Coming from a counseling background and

desire to some day be a pastor (Jorge has a Master’s in Counseling Psychology from Evangel University

in Missouri before moving to Huntsville), he has been very mindful about his role as a leader and

fostering the right environment in his businesses (he also founded Huntsville Escape Rooms before

getting into axes). Jorge talks about the importance of moving with your team and doing the hard work

side-by-side instead of sitting back barking orders like a boss from the sidelines. He talks about how his

education in psychology has led him to implement various techniques that are impactful to his team. He

discusses how true leaders foster an environment that is 3 things… purposeful, influential and positive.

With 7 Civil Axe Throwing locations now open in the southeast and glowing reviews from customers,

Jorge and Erin have been able to leverage their backgrounds into a rapidly growing fun business and are

mastering the customer experience.

Links

- Story on when they launched Civil Axe Throwing in Huntsville

https://whnt.com/2017/09/13/civil-axe-throwing-hits-the-target-for-new-entertainment-in-

huntsville/

- 5 year trend of the popularity of axe throwing

https://trends.google.com/trends/explore?date=today%205-y&geo=US&q=axe%20throwing

- altMBA information

https://altmba.com/about

- Civil Axe Throwing website

https://www.civilaxethrowing.com/

Books

- Good to Great (emphasizes the importance of humble, hardworking leaders)

https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996

- The Psychology of Persuasion (the book Charlie Munger gives college graduates he knows)

https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X