#23. Democratizing Mobile Programmatic Advertising for All - Tomás Yacachury (Kayzen)
Update: 2025-01-15
Description
Questions Tomás answered in this episode:
- Tell us about how you got into programmatic advertising.
- Does your mathematics degree still play a role in what you do today?
- What is Kayzen? And what sets it apart in the marketplace?
- What does the democratization of programmatic mean to you? And how are you doing it?
- Do you see ad inventory changing marketing strategies for your customers?
- Are you seeing creatives being tailored to specific apps?
Timestamp:
- 4:32 Tomás’s background
- 8:20 About Kayzen
- 9:53 How we “democratize” programmatic advertising
- 16:00 Kayzen School of Programmatic
- 19:54 What marketers can learn from ad inventory indexes
- 25:45 Customizing creatives to app gameplay
- 27:15 Misconceptions around games for app advertising
- 31:10 Clicks and engagement in programmatic
Mentioned in this Episode:
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