23. Rebroadcast: Online quiz & diagnostic tool development with Dr Emily Verstege
Update: 2018-04-01
Description
In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.
In this interview we cover:
- How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profile
- How diagnostic tools can help to create warm leads and increase your conversion rates
- Using diagnostic tools on your website as a lead magnet
- Shaping content and teachings to deliver relevant treatments and outcomes
- How the power of personalised content can help gain great traction for prospects
- Why you need to reverse engineer when building your diagnostic tool
- How a family tragedy lead her to change your career
- How the New York Times used a reader survey to get the most clicked on article in that year
- How a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotes
- Using a diagnostic tool to drive website traffic, captures leads, engagement on social media and be the connecting link between your offline and online marketing
- Using a diagnostic tool to segment your database and identify areas for new products
- How to utilise the information gathered from a diagnostic tool to create a leveraged position and in turn assist in authoring a book
- Measuring the return on investment on a creating a diagnostic tool
Links mentioned in the podcast
- Dr Emily Verstege
- Monetising Knowledge Podcast Facebook Group
- Monetising Knowledge
- Course9
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