32 - Design thinking for increased profitability with Ale Wiecek
Update: 2018-09-02
Description
In this episode I talk to Ale Wiecek, founder of SqrOne and a Customer Experience Design Consultant and Design Thinking Specialist.
We talk about design thinking - the 5-stage process, implementing it in your business, and the do’s and don’ts of the approach. It allows businesses to create new products, services, and/or optimize their current offering.
In this episode:
- Ale’s work history and how she came to develop her own consulting firm
- The case of businesses not being as customer-centric as they think
- Process of design thinking and its importance for developing products and services
- Explanations and examples of the 5 Stages
- 1st stage: Empathy - understanding the customers, the 5 whys, conducting interviews or observations, identifying the characteristics of your market
- 2nd stage: Define - looking at the data you’ve collected
- 3rd Stage: Ideation - potential phase to solve problems, the importance of the mash-up idea by Ideo and some concrete examples to learn from, brainstorming with your team
- 4th Stage: Prototype - prototyping your product, the different types of prototypes
- 5th Stage: Testing - showing your client the product and getting feedback
- The length of the design thinking process from start to finish
- The Design Sprint Methodology by Jake Knapp
- Power of getting someone external to do this process for your business
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