If you’re a sports fan, you often hear about the substantial salaries some professional athletes earn. Most players rely on their agent to handle the details and negotiations on their contracts. But it’s only been recently that many coaches and assistant coaches have turned to agents for guidance. Dennis Cordell is one of those agents. He’s the CEO of Coaches Incorporated, a sports marketing agency dedicated to protecting and promoting coaches in a variety of professional and college sports. A William & Mary graduate, he spoke to students and guests and William & Mary’s entrepreneurship hub recently. Then he sat down with us to discuss the role of the agent, the changing landscape of college sports, and how he became an agent and entrepreneur. 

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