If there’s one constant in business, it’s change. Thanks to globalization, competition, AI, and other factors, change comes at us continuously. And while adapting to change is a challenge for many, change management is a critically important component of leadership. If not done correctly, employees, teammates, and customers will refuse to buy in. David Long is a professor of management at the William & Mary School of Business. He teaches change management to students, working professionals, and leaders. He says in order to effectively introduce and manage change, and make it stick, leaders should become familiar with the change management models that have proven to be effective. He joins us today to share an overview of the models, and to discuss the strategy and tactics behind successful change management.

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