232: The missing link in how People Buy Into You
Update: 2024-06-05
Description
People buy into a leader before they buy into a vision or culture.
- They Need to Like You
- Tim Sanders book on Likeability
People who came out after biographies of Steve Jobs to counter them.
- They Need to Trust You
- Character & Competency. Integrity & Ability.
- Competency attracts
- Character sustains
They Need to Want to Follow You
- Able to follow: you’re going somewhere.
- Want: Bold Direction.
They need to know you trust them.
- You have to be willing to go alone on hills you’ll die on.
- You have to be willing to change your path.
- People buy into your why (where), they need to know you’ll change your how.
People buy into the leader before they buy into the vision.
- They Need to Like You
- Tim Sanders book on Likeability
People who came out after biographies of Steve Jobs to counter them.
- They Need to Trust You
- Character & Competency. Integrity & Ability.
- Competency attracts
- Character sustains
They Need to Want to Follow You
- Able to follow: you’re going somewhere.
- Want: Bold Direction.
They need to know you trust them.
- You have to be willing to go alone on hills you’ll die on.
- You have to be willing to change your path.
- People buy into your why (where), they need to know you’ll change your how.
People buy into the leader before they buy into the vision.
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