234. The CFO as a Storyteller: Making KPIs Count with Matt Topham
Update: 2025-07-08
Description
In this episode of CFO 4.0, Hannah Munro is joined by Matt Topham, Director of Practical CFO, to explore what makes a modern CFO truly effective—from KPIs to strategic decision-making.
Key topics covered:
- Matt’s unconventional journey to CFO
- The realities of working as a fractional CFO and identifying clients ready for change
- How to use KPIs like productivity, overhead rate, and LTV to CAC to guide decisions
- Why speed and imperfection often beat precision in fast-moving environments
- Managing cash, growth, and risk
- Practical tips for new CFOs on building meaningful KPIs and driving strategic clarity
Links mentioned:
- Matt's Linkedin
- Learn more about Practical CFO
- Explore other CFO 4.0 Podcast episodes here.
- Subscribe to our Podcast!
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