Ever wished you could ping Richard Branson for business advice at 6 a.m. or have Gordon Ramsay critique tonight’s dinner?

In this episode, I show you exactly how to create a digital clone of any famous thinker and keep them on call inside ChatGPT.

You’ll watch me demo my Mark Manson-style coach and get my three-step framework (plus copy-and-paste prompts) to build your own.

What you’ll learn

• The “Voice Bible” method I use to capture an expert’s tone, principles, and quirks—so your clone sounds uncannily real.
• How a short user-profile prompt lets your AI mentor tailor every answer to you.
• A start-to-finish walkthrough of the Custom GPT builder—no coding, just smart prompts.
• Pro tips for running multiple gurus side-by-side (and even @-mentioning them in the same chat).
• Why “cloning” isn’t sci-fi—it’s just large language models predicting what your hero would say next.
  

Resources

1. Voice Bible Prompt – generates a concise persona doc for any expert.
2. User-Profile Prompt – ten questions that build a 200-word bio GPT can learn from.
3. Custom GPT Setup Script – the exact instructions I paste into the builder.
   

Grab all three in the free Google Doc here:  

Try it & let me know 

Who are you going to clone? Let me know in the comments. 

Chapters

00:00 Introduction to AI Coaching

00:53 Where the idea for a Pocket Guru came from

05:19 The 3 Step process I used to create a Pocket Guru (Custom GPT)

06:55 Demo - how my Mark Manson GPT works

11:52 Demo - how to build your custom GPT

20:21 Final thoughts and encouragement

21:21 My way or the AI way Remix - courtsey of Mubert - 5 sec.mp3