25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
Description
Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.
- (00:00 ) - Intro
- (03:03 ) - What would be product-led growth and sales-led growth if they were a board game
- (08:03 ) - Cutting through the jargon
- (11:57 ) - Breaking down product-led growth
- (15:38 ) - Breaking down sales-led growth
- (17:22 ) - When to choose between PLG or SLG
- (19:55 ) - Step-by-step guide with a sales-led company
- (29:21 ) - What is the most difficult scenario for a sales-led company
- (37:23 ) - The 4 categories of people you need to serve
- (39:30 ) - How to identify the key "aha" moment
- (58:23 ) - Summary
- (01:00:07 ) - Leah's top 3 resources
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United States
